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JENNIFER WRIGHT
Revenue Growth and Partnerships Leader
Driving Omnichannel Revenue, Sales Strategy, and Business Expansion
I drive revenue growth across e-commerce and retail by combining marketing, partnerships, and sales strategy.
I’ve scaled businesses, built high-performing acquisition systems, and led initiatives that directly impact revenue, customer growth, and long-term profitability. I understand both sides of the business — as an operator and decision-maker — and translate that into strategies that actually convert.
What I Do
Revenue Growth Architecture
Build and execute strategies that drive customer acquisition, conversion, and repeat revenue across digital and physical channels.
Partnerships & Business Development
Develop and manage relationships with brands, vendors, and stakeholders to drive revenue, product strategy, and expansion.
Sales & Omnichannel Strategy
Align marketing, merchandising, and customer experience to convert demand into revenue across e-commerce and retail.
Core Competencies
Performance Marketing
Owned and optimized paid media across Meta and Google, driving customer acquisition, conversion, and measurable revenue growth through testing, audience strategy, and performance analysis.
Ecommerce Migration and Integration
Led Shopify migration and built integrated systems across marketing, POS, and analytics to support scalable growth.
SEO and Site Architecture
Redesigned site architecture and content strategy to improve organic visibility, streamline customer journeys, and increase conversion rates.
Merchandising and Inventory Strategy
Aligned product strategy, pricing, and inventory with customer demand to improve sell-through, margin performance, and overall revenue.
Revenue Leadership & Business Strategy
Owned financial performance, forecasting, and growth strategy while leading cross-functional execution to drive measurable business outcomes.
Partnerships & Market Expansion
Built and managed relationships with brands, vendors, and external stakeholders to drive product strategy, revenue growth, and market visibility.
Insights
Business insights and growth strategy grounded in real-world execution. Covering what actually drives revenue, from foundational systems to advanced strategy. This blog is built for operators, marketers, and founders who want practical thinking they can apply immediately — not generic advice, but clear frameworks, tested tactics, and decisions tied to measurable business outcomes.
Readers can expect a mix of strategy, execution, and analysis across the full growth stack. Topics range from channel planning and demand generation to ecommerce operations, partnership strategy, and the systems behind sustainable scale.
Omnichannel Revenue Strategy
How to connect paid, organic, email, partnerships, and product-led motion into one cohesive growth engine.
Performance Marketing That Scales
Frameworks for creative testing, media efficiency, and making acquisition decisions based on real signal.
Ecommerce Growth Systems
Operational structure, conversion improvements, and the workflows that turn traffic into predictable revenue.
Jennifer also writes about translating data into business decisions — identifying what matters, what to ignore, and how to move from reporting to action. That means practical perspective on dashboards, attribution, unit economics, and the tradeoffs that shape strong growth teams.
Career Snapshot
Leadership Experience
Director of Growth & Revenue Strategy
Owned revenue growth across e-commerce and retail, driving expansion through marketing, partnerships, and sales strategy.
Senior Operations and Growth Manager
Led operational scaling phase. Strengthened financial controls, merchandising governance, and cross functional execution frameworks.
Inventory Controller and Operations Leadership
Built early expertise in allocation strategy, financial reporting, and inventory governance within high volume retail environments.
Education and Technical Foundation
Education:
  • Bachelor of Science in Finance, Northeastern State University
  • Associate of Arts in Product Development, Fashion Institute of Design and Merchandising
Core Technical Capabilities
  • Business ecosystem architecture and optimization
  • Meta and Google paid media infrastructure
  • Audience architecture and attribution modeling
  • SEO strategy and site structure governance
  • Lifecycle marketing systems and automation flows
  • Analytics frameworks and performance reporting
  • Financial forecasting and margin modeling
  • Data workflow design and dashboard development
  • Platform integration and automation workflows
  • Operational documentation and process standardization
Let's Talk
Connect with JENNIFER WRIGHT
Case Study: Performance Marketing and Growth Operations
What I Owned
Meta and Google paid media strategy including audience architecture, creative testing, budget allocation, and performance analytics. Built integrated acquisition strategy combining paid media, organic search, partnerships, and lifecycle email marketing.
How I Operate
Established reporting cadence and measurement framework. Directed creative iteration cycles based on performance data. Aligned all acquisition channels to revenue targets and customer lifetime value optimization.
Outcome
Scaled ecommerce from low single digit monthly transactions to consistent daily order velocity. Improved customer acquisition efficiency through disciplined testing and optimization. Built repeatable growth operating model.
JENNIFER WRIGHT
Revenue & Partnerships Leader | Omnichannel Growth, Sales Strategy & Business Development
Tulsa, Oklahoma | Remotej

PROFESSIONAL EXPERIENCE

Director of Growth & Revenue StrategyLenny Lane (2019 - Present) on site & remote Retail Marketing & Analytics, E-Commerce & Business DevelopmentIndependent Consultant (2019 – Present) remote Inventory Controller, Buyer, Allocation Manager, & MerchandisingOn A Whim (2015 - 2019) on site Business Operations + Brand ManagementAmerican Rag Cie (2013 – 2015) on site

SUMMARY OF EXPERIENCE

Multi-disciplinary retail operations, merchandising, and e-commerce leader with expertise in business strategy, performance marketing, inventory planning, digital transformation, and community-based economic development. Proven ability to scale businesses, lead complex migrations, manage national brand partnerships, and execute city-wide marketing initiatives. Operate with a data-driven, growth-focused approach across retail, digital, and cross-functional environments.

CAREER ACHIEVEMENTS & EXPERTISE

Marketing, Advertising & Growth Owned paid media strategy across Meta and Google, managing audience architecture, creative testing, budget allocation, and performance analytics Developed integrated growth strategies across paid media, influencers, email, partnerships, and experiential marketing Built measurable acquisition and retention strategies aligned to revenue growth and brand expansion Partnered with leadership and external stakeholders to align marketing execution with business objectives E-Commerce & Digital Transformation Led enterprise-level migration from Lightspeed to Shopify, redesigning digital, inventory, and operational infrastructure Integrated Meta, Google, TikTok Shop, email marketing, and POS systems into a unified omnichannel revenue engine Improved site architecture, SEO, and content strategy to increase organic visibility, conversion, and customer acquisition Established scalable digital operations supporting growth, reporting, and performance optimization Strategic Leadership & Operations Drove end-to-end operational leadership for a multi-channel retail business, scaling revenue, inventory depth, team size, and infrastructure Owned financial planning, budgeting, forecasting, hiring, training, and organizational development across on-site and remote teams Architected scalable systems and workflows supporting retail, e-commerce, and omnichannel operations Led cross-functional execution across operations, marketing, merchandising, and technology Merchandising & Inventory Strategy Directed assortment planning, inventory forecasting, buying, allocation, and vendor strategy across national and emerging brands Maintained brand and operational standards required to operate as one of only three lululemon authorized retailers in the United States Built data-driven merchandising and allocation strategies to improve sell-through, margin performance, and customer experience Oversaw lifecycle management from product onboarding through sell-down and replenishment Community, Partnerships & Economic Development Led multi-stakeholder, city-wide marketing initiatives across 30+ businesses to drive visibility, foot traffic, and economic activity Partnered with municipal leadership and chamber organizations on Main Street revitalization and commercial growth initiatives Supported small businesses entering retail and wholesale through strategic, operational, and merchandising guidance

EDUCATION

Northeastern State University - B.S. FinanceFashion Institute of Design & Merchandising (FIDM) - A.A. Product Development